Every Labour politician who has ever been spoken about as a potential alternative leader to Gordon Brown has eventually suffered a media backlash, and it is already clear that John Reid will be no exception.
Today's piece by Stephen Glover in the Daily Mail is fairly typical of the kind of thing we can expect as the prospect of a bloody battle over the corpse of New Labour grows ever closer.
"One wonders why Mr Blair's assumed heir apparent Gordon Brown, who is on paternity leave, did not think it right to return to London to restore order. Perhaps he has taken the view that, far from improving his chances of becoming the next Prime Minister, Dr Reid has, in fact, dramatically reduced them.
"For the spectacle of this sinister old Marxist seizing control is enough to make most of us feel like taking to the hills. It should also persuade Labour MPs that this rather scary figure is unlikely ever to work his way into the affections of Middle England."
The change of mood was also reflected in a piece on Political Betting.com which last Friday was reporting a sharp tightening of Reid's leadership odds in the wake of his performance over the terror raids.
Today, however, Mike Smithson was posing the question whether some of Reid's past indiscretions might catch up with him, including an occasion on which he called the pictured Jeremy Paxman a West London Wanker.
My own view on the matter has not altered since I penned last week's Saturday Column. In an ideal world, Reid would be the first choice of very few Labour MPs or party members and I do not currently expect him to beat Mr Brown in a straight contest.
But if the party's poll ratings were to plummet and Reid's public approval ratings consistently topped those of the Chancellor, they might, repeat might just have to bite the bullet and elect him.
Update: I somehow neglected to include this excellent post from Iain Dale depicting Roy Hattersley's likely reaction if Reid becomes Prime Minister.
The Lardy one apparently told Scottish radio listeners that he would SHOOT himself if the Home Sec got the job, though sadly no link to the original story appears to exist.