"There are now 57 million blogs worldwide and mainstream media have jumped on the bandwagon, often with no more thought about why they were doing it.
"Editors are to blame. First for not recognising that blogging requires specific skills and providing training for those journalists they want to blog. Second, for not working out what is the purpose of these blogs. Third for not reading their publication's blogs and culling those that are serving little purpose."
I am not a protectionist by nature, but Grant Campbell-Adamson, writing in Press Gazette's Discuss Journalism slot, is talking a great deal of sense here.