Okay, so I don't generally go in for their kind of music, and had such a manufactured outfit won an award such as Best Group it would have been a travesty, but I know a perfectly-crafted pop single when I hear one and The Promise is one such.
They don't come along too often. Keane had one a few years back with Everybody's Changing, Kylie Minogue has had several - notably Better The Devil You Know and Can't Get You Out of My Head - while one that I always remember from my teenage years was Never Let Her Slip Away by Andrew Gold.
So well done to Cheryl, Kimberley, Nicola, Sarah and Nadine - not forgetting Miranda Cooper, Brian Higgins, Jason Resch, Kieran Jones, and Carla Marie who actually wrote the song.