In an announcement which will surely cut deep into the hearts of fortysomething British males everywhere....IPC has announced that Shoot! magazine is to close after forty years.
I first started getting the mag at the age of eight in 1971 and until I discovered girls about seven or eight years later, the arrival of the latest fortnightly edition was the most eagerly anticipated event in my calendar.
The line-up of star writers in those days comprised the cream of British footballing talent - Bobby Moore, George Best, Billy Bremner, Alan Ball and Kevin Keegan.
The fact that they were not necessarily always positive role models for us young readers - Bremner and Keegan were sent off for fighting in the '74 Charity Shield, while Ball was sent off while playing for England earlier the same year - only added to its appeal.
My most treasured issue was perhaps the 1978 World Cup special which contained a number of confident predictions about Scotland's likely progress in the tournament, but I must have stopped getting the mag soon after that.
It's a shame that, like Camberwick Green and Trumpton, it won't be around for my own son to enjoy.