Mr Brown said in his interview on today's Andrew Marr Show, that he wants "a chance to show the country that we have a vision for the future of this country....I want a mandate to show the vision of the country that I have is being implemented in practice."
Having long advocated that he should do exactly that - to lay down some solid achievements and demonstrate that he can renew New Labour in office before seeking the electorate's endorsement - it was impossible to disagree with his reasoning.
But it has taken the Prime Minister so long to reach the right decision, and he has gone about it in such a cack-handed and frankly duplicitous way, that any political dividend he once might have reaped from it has long since dissipated.
Back at the beginning of August, I wrote the following words in my Saturday column in the Newcastle Journal.
"To me, there is an even more compelling reason why Gordon Brown would not risk an election this year, namely that it could cause irreparable damage to the "Brown brand."
The Prime Minister's whole appeal rests on being seen as a man of serious purpose and high principles - not someone who is prepared to cut and run at the earliest opportunity.
Were he to do that in order to take advantage of what is almost certainly a temporary downturn in Tory fortunes, he would risk destroying that reputation at a stroke.
A snap election would also demonstrate a complete lack of faith in his own ability to sustain the "Brown bounce" - or at least the confidence and trust of the electorate - beyond some vaguely defined honeymoon period."
Well, the only thing I got wrong there was my assessment that it would take a snap election to damage the Brown brand. He's actually managed to damage it - possibly irreparably - without having one.
Had he ruled it out back then, he would, I believe, have even further enhanced his then sky-high reputation, by being seen to do the statesmanlike thing rather than attempt to press home a short-term tactical advantage.
But to have let the speculation ride through the conference season, and then only call a halt to it once it became clear Labour was actually behind in the opinion polls was not statesmanlike, merely shoddy.
Which is why his words on the Andrew Marr Show this morning - though impossible to disagree with on the surface - ring so very, very hollow.
The first thing Brown should do now is get himself some new advisers. Who thought it was a good idea to stage a love-in with Margaret Thatcher? Or to employ as an adviser a Tory MP who had been branded a racist? Or to fly to Basra to announce a troop withdrawal in the middle of the Tory Conference? And whose bloody silly idea was this spoof election in the first place?
If I sound angry, it's because I am. Those of us who supported Gordon to become Labour leader, who longed to see him replace the lying phoney who preceded him, feel justifiably let down by all this.
I still believe Gordon Brown can go on from this to be a great reforming Prime Minister. But he now has to to convince the uncommitted all over again that he is more than just another shallow opportunist and cynical purveyor of spin.
It will be no easy task.