As the previous post makes clear, it's not my opinion that counts. Gordon Brown's campaign for the leadership of the Labour Party will stand or fall on the extent to which he can win over those people who are NOT his natural supporters.
But for what it's worth, the Chancellor's brilliant party conference speech today demonstrated to me exactly why I believe he is the man to run Britain.
It wasn't so much the stuff about social justice, constitutional reform, the "empowerment agenda," the "good society" and rebalancing the honours system - although I warmly welcome everything he said about those things.
No, it was because Brown tackled head-on the idea that political style is somehow more important than political substance - encapsulated in his phrase: "I am more interested in the future of the Arctic Circle (pictured) than the future of the Arctic Monkeys."
"If I thought the future of politics was about celebrity, I wouldn't be in politics. Some see politics as spectacle. I see politics as service," he said.
The significance of this lies in the context in which it was said - a concerted attempt by the Blairites to hang Brown out to dry by calling his "image" into question, knowing they cannot get him on his record.
The reason I hope they fail is not necessarily because I disagree with them politically - many of Alan Milburn's ideas about the "new localism" are brilliant, for example - but because I think they are cheapening politics.
Brown closed his speech by saying he would "relish" the chance to take on David Cameron, the apotheosis of style over substance. Today's speech showed why he should get it.